WE THINK CREATIVE
LOVE BRANDING
SPEAK DIGITAL
FOCUS ON GROWTH
REFLECT SOCIAL IMPACT
CREATE EXPERIENCES
TO MAKE WORLD A BETTER PLACE
PROFOUND SHIFT
There has been a profound shift in the marketplace towards a value-driven future, where a clear purpose is a business imperative. The Nielsen Global Survey of Corporate Social Responsibility found that more than half of people surveyed “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact” and two-thirds would rather work for such a company.
As people become more empowered to interact with brands directly, they are demanding a higher level of transparency & social consciousness. The more socially responsible the company, the more supportive the community and consumers become. Being socially relevant helps build trust, raises awareness, and encourages social change. Organizations that recognize their relationship with the world around them and act accordingly are today outperforming in the market and creating future-proof brands.
We're
Strategists & Storytellers for Purpose-driven Brands.
As a boutique purpose-led strategy & creative communication studio, we work with the executive leadership of forward-thinking organizations to catalyze new growth ideas & solve complex problems by extracting and developing authentic creative expressions & experiences.
Our support aids conscious brands galvanize and activate their consumer communities by deeply engaging with them through compelling narratives across various platforms. We create social change by motivating people to take positive action.
Telling the Stories that Matters
Helping Meaningful Brands create sustainable impacts
MEET OUR EVOLVED CLIENTS
goTotallySocial helps changemakers and social innovators craft powerful narratives while working with forward-thinking organizations and conscious brands that are making our world a better place by doing things that matter while increasing revenues simultaneously. We help tell emotionally stirring stories, catalyze new ideas, launch innovations, and solve complex problems. We assist brands in cultivating relationships with the consumer that is beyond just show-and-tell to a more meaningful engage and involve model.
GTS builds for its client a powerful asset for achieving impact goals through strategic branding and compelling articulation of why their work is so critical for the world. We help brands tell their good story in a way that integrates with their core offering, helping to build brand equity and grow sales. While often confidential and not attributed, our work is evident day in and day out in the messaging of MNCs with purpose-driven products, Corporates with CSR Portfolio, leading not-for-profits, social enterprises, International NGO's, multi/bilateral agencies, educational institutions, government undertakings, and innovators who work on the frontline of social change.
Designed with purpose.
Branded for impact.
Built for people.
OUR SERVICES
We find the ‘little beast’ in brands' true stories. Creating a well-designed brand gives all stakeholders a way to feel part of a bigger picture like they are moving together towards a common vision. We partner with companies and non-profits to develop a vision for social impact and then equip them with the tools and actions to make that real impact in the world.
We’re focused on storytelling and design for impact in the real world. We forge a journey where no spin in the story is necessary to advance the brand equity. We achieve success through creative solutions including branding & design and building communication, strategy & identity touch-points. Authentic and consistent branding allows an organization to communicate its reputation, integrity, market standing, and vision to potential funders and partners.
STRATEGY
- Shared Mission Strategy
- Purpose + Positioning
- Strategic Messaging
- Activation Strategy
- Communication Planning
- Impact Leadership Workshops
- Impact Campaign Strategy
RESEARCH
- Customized Research Design
- Shared Table Listening Dinners
- Stakeholder + Network Insights
- User Value Insights
- Impact Measurement
- Purpose + Organization Alignment
CREATIVE
- Cultural Intervention Design
- Programmatic Solutions
- Integrated Campaigns
- Product Ideation + Consultation
- Design + Copywriting
- Brand Identity Development
- Rebranding Strategy
STORYTELLING
- PEOPLE: Beneficiaries or customers
- PRODUCT: Solution or interventions
- PROCESS: Technique or workflow of making/delivering a product
- PLACE: Physical or geographical location
- PRECINCT: Segment or sector of brand
- PURPOSE: Vision or the big picture
- PERSON: Motivations, passions, stories, journey and skills of founder
ORGANIZATIONAL
- Leadership Story
- Customer Experience
- Employee Positioning
- Impact Journey Mapping
- Purpose + Organization Alignment
- Team Values + Mission Alignment
- Process Re-engineering
- Brand Touch-point/pitch Collaterals
- Personal Branding
COMMUNITY BUILDING
- Partnership Strategy
- Influencer Outreach
- Audience Planning
- Community Organization Strategy
- Shared Mission Network Outreach
- Community Engagement
EXECUTION
- Visual Identity
- User & Customer Touch-points
- Websites & Apps
- Social Media Strategy & Planning
- Content Creation & Management
- Digital Advertising
- Print & OOH
- Event & Experiential
- Magazine & Publications
- Product Packaging
- Event Collaterals
AD-HOC SUPPORT
- Case For Support Writing
- Annual Fund Development
- Grant Writing & Reporting
- Event Concept Development
- Employee Engagement
- Culture Optimization
- Grassroots Outreach
- Strategic Sponsorships
- Fundraisers
- Thought Leadership
- Conference Communication
TOOLS & WORKSHOPS
- GV Sprint Workshop
- Social Innovation Business Model Tool
- Open Innovation Framework
- Brand Builder 101
- Growth Hacking Workshop
- Leadership Digital Brand Strategy
-Pitch/Fundraising Tools
WORKING WITH CHANGEMAKERS
Empowering good people, doing good things
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OUR APPROACH
Outstanding sustainability marketing starts with a clear value proposition, but it doesn’t end there. goTotallySocial believes in the iterative way of thinking. The GTS approach is like rocket fuel for your business - no matter the stage. We take the lead so you don't have to lift a finger.
We help in shaping value propositions, kickstarting products, validating early user adoption, and build scalable businesses using historically robust frameworks and tools. We work in conjunction with founders and management teams to provide faster results and help our clients in adopting a growth mindset, right from the outset. While doing the above, our proprietary approach ensures the sustainability positioning is free from any of the Greenwashing Techniques listed below:
Fluffy Language
Words or terms with no clear meaning, e.g. ‘eco-friendly’
Just not Credible
‘Eco-friendly’ cigarettes anyone? ‘Greening’ a dangerous product doesn’t make it safe
Grey-green products
Such as efficient light bulbs made in a factory which pollutes rivers
Gobbledygook
Jargon and information that only a scientist could check or understand
Suggestive Pictures
Green images that indicate a (un-justified) green impact e.g. fowers blooming from exhaust pipes
Imaginary Friends
A ‘label’ that looks like third party endorsement... except it’s made up
Irrelevant Claims
Emphasizing one tiny green attribute when everything else is un-green
No Proof
It could be right, but where’s the evidence?
Best in Class?
Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Out-right Lying
Totally fabricated claims or data
OUR COLLECTIVE IMPACT SO FAR
200+
No. of Projects Globally
30+
Cumulative Industry Experience
6+
Specialized Industries
15+
Partners
25+
Fortune 100 Clients across India & Middle East
Get in Touch
WHAT CAN WE INSPIRE FOR YOU?
Let’s make a difference together.
We’re a tribe of passionate strategists who get out of bed each day on a mission to help our clients become stories people want to be a part of. We’ve activated brands, launched innovations, developed impact strategies, facilitated capacity-building programs, and created world-class digital collaterals for more than 200+ project partners.
We are a one-stop full-service branding and creative agency that offers integrated marketing communications to build human-centric brands. We partner with ambitious leaders to radically expand their brand‘s growth story through path-breaking strategy, cohesive concept creation, powerful design, innovative storytelling, and engaging marketing campaigns, across traditional print and new-age digital channels.
It’s not just our passion. but our responsibility to tell your story, inspire your customers and reveal the purpose for being in every brand we touch. From brand identities and websites to launch collateral, social media, seasonal promotions, ATL and BTL touch-points, we combine cutting-edge creativity with specialist insight to create branding and communications that tell a story to influence the world.
We've worked with visionaries, disruptive thinkers and business owners wanting to leapfrog into the future to become forward-looking, industry-leading, path-breaking brands. Our engagements are spread across the spectrum with passionate Startups, high-growth potential Government Innovation programs, driven SME's, International non-profits. human-centric Consumer and Lifestyle products.
If you’d like more information about how we can assist you or if you’d like to set up a meeting with us, please don’t hesitate to get in touch.
+ 91.7406226789